On August 6, 2025, the World Gold Council launched its first-ever cityscape programmatic digital out-of-home (pDOOH) campaign in Japan. Running across Tokyo, Osaka, and Kobe, this innovative digital outdoor initiative targets high-net-worth individuals and financially literate investors. By leveraging culturally iconic locations, the campaign aims to highlight the enduring values of "wealth building" and "family legacy."
On October 6, we hosted the Kansai Business Session at the France Pavilion of Expo 2025 Osaka. We were honored to welcome Osaka Mayor Hideyuki Yokoyama and discuss sustainability, quality of life, and innovation.
Speakers: • Hiroshi Osaki, Representative Director of mother ha.ha • Kotaro Sugiyama, President of Light Publicity • Jacques Maire, Commissaire Général of the France Pavilion – Expo 2025 Osaka & President of COFREX
During the session, Mr. Osaki and Mr. Sugiyama shared exclusive insights on advertising and public-private partnerships. Highlights also included MCDecaux's initiatives with the United Nations Global Road Safety Campaign. and programmatic DOOH. The event was engaging and lively, combining thoughtful discussions with moments of humor—a day full of new ideas connecting cities, advertising, and citizens.
