 | Japan's First pDOOH Campaign Launches!
Report on the Kansai Business Session at the Expo |  MCDecaux Newsletter October |  Real-time Data Utilization: Japan's First pDOOH Campaign Launches | | Luxury Speakers Gather! Report on the Kansai Business Session | World Gold Council,
Launches Japan's First Cityscape pDOOH Campaign! |
|  | On August 6, 2025, the World Gold Council launched its first-ever cityscape programmatic digital out-of-home (pDOOH) campaign in Japan.
Running across Tokyo, Osaka, and Kobe, this innovative digital outdoor initiative targets high-net-worth individuals and financially literate investors.
By leveraging culturally iconic locations, the campaign aims to highlight the enduring values of "wealth building" and "family legacy." |
|  | | Tokyo, Osaka, Kobe |
|  | | August 6, 2025 |
|  | | Cityscape Digital |
|  | | NPO/England |
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|  Target audience | | | | Retail investors with high financial literacy |
| | | A demographic susceptible to the influence of cultural symbols and aspirational messages |
| | | Individuals interested in long-term asset preservation and legacy planning |
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|  Partner | | A day where laughter and insight intersect!
Kansai Business Session @ France Pavilion |  | | Considering the Future of Cities and Innovation with Osaka Mayor Yokoyama |
On October 6, we hosted the Kansai Business Session at the France Pavilion of Expo 2025 Osaka. We were honored to welcome Osaka Mayor Hideyuki Yokoyama and discuss sustainability, quality of life, and innovation.
Speakers:
• Hiroshi Osaki, Representative Director of mother ha.ha
• Kotaro Sugiyama, President of Light Publicity
• Jacques Maire, Commissaire Général of the France Pavilion – Expo 2025 Osaka & President of COFREX
During the session, Mr. Osaki and Mr. Sugiyama shared exclusive insights on advertising and public-private partnerships. Highlights also included MCDecaux's initiatives with the United Nations Global Road Safety Campaign. and programmatic DOOH.
The event was engaging and lively, combining thoughtful discussions with moments of humor—a day full of new ideas connecting cities, advertising, and citizens. |
|  参加者の声 | I gained a deeper understanding of the initiatives your company is undertaking.
The talk session was also extremely insightful, making this a highly stimulating event that provided me with many new perspectives.
Furthermore, experiencing the atmosphere of the venue, starting with the France Pavilion, made for a very rewarding experience. — Business Companies |
| I found your company's diverse range of initiatives, extending far beyond bus stop advertisements, to be highly educational.
I am sincerely grateful for the opportunity to tour the France Pavilion and for the enjoyable time spent there. — Bus Companies |
| Public-private partnerships represent a major theme, and expectations are high that OOH will play an increasingly vital role within this trend going forward!
When considering our clients' challenges, we intend to further explore solutions through your media while also drawing on the "Public" perspective. — Advertising Agency |
| I believe the final section on public-private partnerships presents many challenges, but if we can move forward with it, I feel it would be a tremendous benefit for Japan as a whole. — Business Companies |
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