Unique Advertising Media Installed on Public Roads
CityscapeTM is an outdoor advertising network that covers nationwide.
We operate over 3,000 advertising-equipped bus stops 'B-StopⓇ' and more than 6,000 panels across 43 major cities nationwide, including the top 20."
By running a 2-week advertising campaign, we can reach over 1 billion total impressions.
As the only large-scale advertising medium permitted on public roads, we provide an effective touchpoint with consumers for all advertisers.
In an environment free from other advertising noise, we can securely capture the attention of consumers who are actively moving around the city throughout the day.
In 1964, Jean-Claude Decaux in France created a new business model where the services we provide are funded by advertising fees.
It is not just an advertising medium.
We believe that the 2-square-meter format of the advertising medium offers more than just size.
By maintaining quality across various aspects such as location, shelter, and advertisers for all CityscapeTM media, we ensure that this business becomes more effective and sustainable.
Additionally, we adhere to a quality-first policy when selecting locations.
To enhance the convenience of the city and its residents while maintaining harmony with the urban landscape, we collaborate with local governments to select the most beneficial locations, providing maximum value for advertisers' brands and products.
Urban areas attract residents with diverse values and perspectives.
People who are wealthy in terms of knowledge, information, and income, individuals involved in top-level management, young professionals who are sensitive to digital trends, shoppers, and influencers who affect shoppers, among others.
Each individual has their own unique lifestyle, while all consumers are actively moving around the city on a continuous basis.
Whether it's during the morning and evening commutes or evening shopping, they spend the majority of their day in 'active spaces.'
We refer to the situation where individuals are in a positive mindset to receive visual communication as 'active spaces.'
Consumers living in urban areas have a special relationship with outdoor advertising.
This is because the advertising they encounter is in a natural context that blends seamlessly with their living environment.
Appropriate and contextually relevant outdoor advertising messages can naturally contribute to shaping consumers' positive awareness of product choices and brands that they make daily without much thought.
Covers 43 cities nationwide, including the top 20, with a one-stop solution.
We efficiently provide wide reach and high frequency of contact in the city centers with heavy traffic.
Large-sized digital signage focused on the best locations
Deployed in Sapporo, Sendai, Tokyo, Yokohama, Kawasaki, Nagoya, Osaka, Kobe, Hiroshima, and Fukuoka.
Focus on trend-setting consumers.
Select the best locations to efficiently cover consumers with high purchasing intent and purchasing power.
In addition to Tokyo, Osaka, and Nagoya, we are now starting in Yokohama, Kyoto, Kobe, and Fukuoka.
Select the best locations based on data that fit marketing needs.
Maximize audience conversion to enhance return on investment.
