Large Advertising Media in Shopping Malls
Mallscape®︎provides a networked advertising medium in 142 shopping centers nationwide.
All 142 locations are major shopping centers operated by Japan's leading retail groups, including Aeon Group and Ito Yokado.
80% of shopping center visitors come with the intent to shop. Mallscape®︎helps give the final push in consumers' brand selection.
Its diverse visitor base allows for broad advertising reach.
Currently, we have a network of 142 stores across 42 prefectures.
Due to the characteristics of large shopping malls, visitors are not limited to local residents, and we can also expect visitors from neighboring prefectures.
Similar to CityscapeTM, we conduct regular maintenance and cleaning to ensure that advertisers' brands and products are displayed in the best possible condition, maintaining top quality."
*As of January 2025, 5 locations are co-located with Mallscape.
The number of locations has increased 1.7 times, and at the AEON TOWN locations of Mallscape PLUS, the use of digital signage has become possible. As a result, in addition to the poster displays, digital displays can now be used, further expanding the range of display options.
Furthermore, including visitors from neighboring prefectures, the media coverage expands to all 47 prefectures nationwide.
Visitors to AEON TOWN have a higher visit frequency, especially among younger age groups, compared to Mallscape® stores.
This creates an opportunity to leverage the recency effect from exposure to advertisements before and after shopping.
The installation area of Mallscape PLUS in 101 AEON TOWN locations nationwide features digital signage. Video ads can also be displayed, expanding the range of advertising options when combined with the poster displays of Mallscape®.