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REVENUE. Audience monetisation.As portals to cities, daily channels for millions of people, stations are the city's nerve centre. They reach an ever-larger captive, networked audience, one which is highly prized by advertisers. JCDecaux group, a historic partner to railway companies, pays royalties on its advertising sales. This additional revenue effectively contributes to the transformation and beautification of the stations.
PASSENGERS. Surprise, entertain, captivate.
To capture and monetise audiences, JCDecaux group is constantly enriching the passenger experience and helping to make the station an entertaining place to be. Services, innovative formats, high-impact campaigns, improvised events, etc. We transform wait time into enjoyable moments or unprecedented – even unforgettable – experiences. Forever innovating, we are on the cutting edge of technology, offering passengers interactive experiences in augmented reality on large-format digital screens.