【Announcement】JCDecaux developed visual optimization tool CREATIVE HEATMAP

Creative Heatmap, which is a AI-tool to estimate audience attention on creative visuals, is now available in MCDecaux.

 How to use？

Just by uploading a creative data on the platform, the tool will estimate which part of the creative tend to achieve higher attention as compared to other parts.

What kind of visual available？

Both static posters and videos area available. Creative visual itself or visual with background can be used.

 How about a model in the tool？

The solution has been developed by JCDecaux’s team of data scientists and is based on a deep learning model developed by scientists from the University of Oxford. Visual saliency prediction in computer vision aims at estimating the locations in an image that attracts the attention of humans, and visualize as a heatmap that represents the probability of each corresponding pixel in the image to capture human attention.

Contact: MCDecaux, Inc.　〒101-0054　東京都千代田区神田錦町3-23
TEL ： (03)5217-2503　 MAIL：info.mcd@mcdecaux.co.jp