Innovate Campaign ‐ Rohto Alguard Clear Block Z
Feb.4, 2019-Feb.17, 2019
Gaien-mae B-stop® on Aoyama street in Tokyo

“Rohto Alguard Clear Block Z” launched a reminder ad campaign: "Hay fever season is coming".
Yellow materials express the pollen and show how Japan gradually becomes buried in by utilizing diorama. Eventually all area except Hokkaido will be covered in two weeks.

This unique campaign brought up on many Roundup websites, as Netorabo, Gree, Gunosy and biglobe.

Netorabo
https://nlab.itmedia.co.jp/nl/articles/1902/12/news006.html