As portals to cities, daily channels for millions of people, stations are the city's nerve centre. They reach an ever-larger captive, networked audience, one which is highly prized by advertisers. JCDecaux group, a historic partner to railway companies, pays royalties on its advertising sales. This additional revenue effectively contributes to the transformation and beautification of the stations.
REVENUE. Audience monetisation.
PASSENGERS. Surprise, entertain, captivate.
To capture and monetise audiences, JCDecaux group is constantly enriching the passenger experience and helping to make the station an entertaining place to be. Services, innovative formats, high-impact campaigns, improvised events, etc. We transform wait time into enjoyable moments or unprecedented – even unforgettable – experiences. Forever innovating, we are on the cutting edge of technology, offering passengers interactive experiences in augmented reality on large-format digital screens.
AESTHETICS. Beautify the stations.
To help transform stations into ever more attractive living spaces, JCDecaux group takes special care with the aesthetics of our street furniture and the quality of its location. We work with the biggest names in design, and are equipped to outfit iconic custom structures that assert their location’s identity.
